In China, TV is heavily monitored by the government. Children’s programming is especially monitored. In China, children’s programming is extremely educational. Even some Chinese citizens believe that the programming is to boring and no fun. Just recently, The Kids Choice Awards, presented by Nickelodeon, was aired in China. The Kids Choice Awards is an awards show for kids show in America. There were many restrictions placed on Nickelodeon while airing the show. For example, much burping and farting, which was aired on the show in America, was edited out of the program when aired in China. Children in China are taught to act respectful at all times. The government would not allow Chinese children to be exposed to such absurd behavior. The children in China loved even this dulled down version of the Kids Choice Awards. They took a strong liking to the idea of “sliming” people. A green slime is poured on people repeatedly during the show (trademark of Nickelodeon). However, the government and many parents were not happy about the sliming of adults on the show. Children on the show were also featured smacking adults in the head with balloon bats. In China, respecting elders is a strong value in their culture. A child sliming an adult or smacking an adult in the head with a balloon bat, is seen as a sure sign of disrespect among Chinese culture. While children in China may adore these kids of shows, Chinese government would not.
Viacom, a US company (mostly concerned with children programming), is trying to attract China’s youth with programming that is anti-authoritative. Chinese television is completely run by the state. This makes negotiating more challenging for foreign media companies. Chinas government has recently been placing more restrictions on foreign media companies. China is so appealing to international media companies because of its population
I can understand why Chinese government would be skeptical of “Western” children’s programming. Childhood obesity is on the rise in America. Children are always being criticized for watching too much TV in America. Studies have shown that American TV is too violent and that children are negatively affected by television. Maybe keeping children’s programming boring is the way to go. Children watch less TV in China. Programming is more educational. Maybe Chinese government is right for not wanting to expose children to farting, burping and disrespecting elders. In Chapter 36 of The Globalization Reader, Monroe E. Price discusses how states are responsible for protecting norms and values of its society. Maybe by not exposing Chinese children to Western TV, the Chinese government is doing just that.